Our next Birmingham event

Thursday 18th January

Birmingham Marriott Hotel, 12.00 noon - 2.00pm- Five Ways, B16 8SJ

Seminar

Time - Registration 11.00am for a prompt 11.15am start

Presenter - Gwyneth Box, Tantamount

Topic - Is Your Brand Fraying At The Edges?

Synopsis:

A healthy business changes and develops over time, but if this isn't handled well, there is a risk of the brand identity dispersing and weakening rather than growing stronger as the company matures. Staff turnover, changes in product range and the use of contracted experts to meet evolving client needs that can't be dealt with in-house, combined with the growing tendency to outsource content production, means that brand curation is more important than ever before.

Content:

* About brand and corporate ID
* How and why brands decay
* Bought-out communications, content and expertise
* Good intentions are not the same as skill
* Different platforms; different formats; different audience; different content
* Clear, consistent, coherent
* Not all images are equal
* How a brand appraisal can help
* Brand guidelines, style guides and stylescapes

About The Presenter:

After a brief career in IT in the early 80s, Gwyneth travelled abroad, living for a while in California, followed by 25 years in Spain. There, she developed her language and writing skills through translation, consultancy, and lifestyle journalism. This led her to found the creative agency Tantamount, bringing together her technical and linguistic skills and her partner√Ęs design and publishing experience. Now based in the UK, the company continues to provide high quality design solutions for print and screen, balancing words and images in the service of brand and communication.

Cost

Members - £42.00 - Book Here

Non Members - £42.00 - Book Here

Come and join us at

OUR NEXT EVENT

Thursday 18th January

Birmingham Marriott Hotel, 12.00 noon - 2.00pm

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Michael Heppell Ltd

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